Deborah+Week+5

The Draft for the WK 5 assignement is on the Page Deborah Forest (no week identified). The storyboard link is on there too. There is another one that put the process into words; however, I am trying to figure out how to link it. I will be back. Thank you, Wk4Take2InnovatioDevelopmentProcessForestD @http://csc7.cinemek.com/beam/71629e I found an app on the iPhone that makes storyboards. I hope this link links! It is a draft and so far only relates to the need element of the process. Thank you, Deb The following are ideas for the Storyboard assignment. I am struggling most with the storyboard medium; however, several edits will be made for the content portion. "There is no such thing as a medium without conent" (McLuhan (1964, p23). NEED: The the mass use of laptops inconjunction with the mobility of people and the need for fast communicaiton created a desire for a more portable device. The device needed to include the benefits that a larger laptop was capable of; yet the device would have to be lighter and easier to carry.  RESEARCH: Companies that already manufactured the larger devices considered ways to bring the mobility to consumers thus maintaining their presense in the market.  DEVELOPMENT: The mini laptops do not have the memory capacity of the larger laptops. What could the larger laptop give up without to much inconvenience to the consumer.  COMMERCIALIZATION: Adverstising sponsored by companies already in the business of making laptops. Word of mouth of the consumers who communicate with others how would benefit from a similar device. McLuhan, M. (1964). Understanding media: The extensions of man. Cambridge, MA: MIT Press.
 * 1997 Knowledge || 2007 Persuasion || 2009/10 Decision || 2010-Current Implementation || Current Stage Confirmation ||
 * Individual is exposed to an innovation's existence || Individual forms a favorable or unfavorable attitude || Individual engages in activities that lead to a choice || Individual puts a new idea into use || Individual seeks reinforcement of an innovation, but may reverse decision ||
 * Apple introduced a subcompact computer. || ASUS introduced the Eee, originially designed for emerging markets. || Commercialization Due to ASUS success other companies made smaller laptops or netbooks, more individuals purchased || Favorable for the traveling eductor who does not work in a set building. Easier to carry, and still connected || The tablet in the pc form or similar to an iPad has brought other elements to the use of easier to carry devices. ||